Now that we've let you in on who we are and what we do, we wanted to share some info with you on the high quality shoes that are coming out of Portugal on a global level. What better way to do this, and to follow on from last week's post, than to give you the low down on the world's best kept secret; Portuguese shoes!
As most will agree, when one thinks of quality shoes, most people tend to gravitate towards Italian brands, which is quite understandable. Most of the typical high end Italian brands have been around for years and are well established in the fashion world.
Portuguese designers have the same high end reputations and heritage in shoe design and manufacturing, but the difference is that they are not marketed the same way. Most sought after labels from Portugal are well known within international celebrity circles for their craftsmanship, design and quality, making it impossible for most to know enough about them and what they have to offer.
A recent Forbes article highlighted the fact that Portuguese shoe designers produce their products locally, which in turn is changing the perception of Portugal's craftsmanship worldwide. This can be seen as a huge asset in forging a name in the global market. Still, APICCAPS notices that there is a big demand for Portuguese craftsmanship from other countries like Germany, France as well as the Italians, which are known for their locally produced shoes.
They have started a campaign and brand under the main APICCAPS umbrella called "Portuguese Shoes: Designed by the Future" and "The Sexiest Brand in Europe" which aims to market Portuguese shoes as shoes to be coveted and sought after. Through this Association, designers now have a platform which supports & enhances their brands.
Well, Portuguese Designers are definitely on the map and on the rise- which means that buying Portuguese means, quality, longevity and assurance that you are investing in one of a kind designer pieces that are taking the world by storm!